Just wanted to bring attention to a hot technology trend in beauty: tablets. Tablets and screens are playing a bigger role in the beauty industry, which allows digital agencies to bring some really innovative ideas to our beauty clients.
IN-STORE: Clinique has handed out iPads for client consultations. Sephora uses iPads for make-up consultations, beauty services availability, and product reviews & info. Sephora is also testing the iTouch as a way to check customers out. Aveda has even partnered with ArmorActive to develop custom iPad stand (called Gravity Charge) with enclosed battery backup that are now being sold to the public.
PRODUCTS: Makeup brands are actually making their products more high tech. Urban Decay's Book of Shadows Volume IV eye shadow palette doubles as a portable speaker and offers make-up tutorials with a scan of QR codes.
EXPERIENTIAL: Glamour magazine set up in New York City during Fashion Week a temporary, shoppable wall stocked with beauty products. Leveraging SpyderLynk’s Snap-to-Buy technology, beauty mavens scanned 2-D bar codes with an app on their smartphone to instantly buy the product for home delivery. During that same week Glamour also outfitted 50 NYC cabs with technology allowing passengers to purchase luxury beauty products by swiping their smart phones over special tags inside the cab, dubbed "mobile taxi shops".
With more big brands embracing technology both in-store and online as valuable to their sales it is an exciting time for digital advertising in the the beauty industry!
