New York Fashion Week provided us with some high fashion, and high tech interactions.
A cool digital story coming out of last weeks NYFW is the Google high-tech googles documentary with Dianne Von Furstenburg. Famed designer Dianne Von Furstenburg gives us a short backstage glimpse of fashion week AND the much awaited Google Glasses. The specs are set to release next year, but Dianne incorporated them into her show- wearing them herself and sending her models down the runway in the futuristic frames. DVF then produced a short documentary video of the event shot entirely with Glass.
Google glass will reportedly offer a number of augmented reality features, pulling data up before your eyes, for example. From this look at it, they will be high tech and high fashion- my favorite combo.
Tech highlights didn't just come from storytelling about the experience, though. Some were actually part of the clothing. Rebecca Minkoff featured an audio clutch that cross-functions as a wireless stereo for your bluetooth enabled device.
This may be the first of many wearable technologies to hit the store front. Another really cool innovation comes from technology product design group Artefact. They have developed Meme, a wearable and shareable camera that allows users to take and post photos in an instant. Another awesome fashion technology associated with Artefact is Move. This awesome athletic wear is actually a sensor-packing clothing with associated mobile app and cloud storage. It outputs your body positioning and muscle movement to help you enhance technique and provide real time work-out feedback.
The best part about all of these is they are allowing it to be sexy to be a tech geek. Watch out world!
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